Effective date and last reviewed: 22 September 2026
This policy explains the cookies, local storage, scripts and similar technologies used on makeitaplan.com. Read it with our Privacy Policy.
1. Your choices
Optional analytics and marketing technologies stay off until you consent. You can accept all, reject non-essential technologies, or choose categories. Change or withdraw your choice at any time through Cookie settings in the footer. Rejecting optional technologies does not prevent use of the site.
2. Necessary storage and services
| Name or service | Provider | Purpose | Duration |
|---|---|---|---|
| miap-cookie-consent-v1 (local storage) | Makeitaplan | Remembers and applies privacy choices. | Until site data is cleared or the consent version changes. |
| Beacon Forms and beacon_vid | Beacon CRM / Beacon Products Ltd | Displays, secures and processes the enquiry form and its sessions. | Session data varies; beacon_vid may last up to 365 days. |
| hCaptcha storage and device signals | Intuition Machines, Inc. | Protects the enquiry form against spam and abuse. | Session and security-dependent durations. |
3. Analytics technologies
These load only after Analytics consent.
| Name | Provider | Purpose | Typical duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors and measures site use. | Up to 2 years. |
| _ga_<container-id> | Google Analytics | Maintains session and measurement state. | Up to 2 years. |
| _gid / _gat, if set | Google Analytics | Short-term measurement and rate control. | 24 hours / 1 minute. |
| _clck | Microsoft Clarity | Persists a Clarity visitor identifier and preferences. | Up to 1 year. |
| _clsk | Microsoft Clarity | Connects page views into a session. | Up to 1 day. |
| CLID, ANONCHK, MR, MUID and SM, if set | Microsoft / Clarity | Supports consent, session and visitor signals. | Session to approximately 13 months. |
4. Marketing technologies
Marketing consent permits advertising measurement or personalisation signals if configured. We do not currently load a separate advertising platform merely because this option is available. We will update this policy before introducing another marketing technology.
5. Lawful basis and transfers
We rely on consent under the Privacy and Electronic Communications Regulations 2003 (PECR), as amended, and the UK GDPR for optional technologies. Necessary technologies are used where strictly necessary to provide a requested service, remember privacy choices or secure the form.
Some providers process information outside the UK using applicable UK adequacy regulations or safeguards such as the UK International Data Transfer Agreement or UK Addendum.
6. Controls and contact
Browser controls can also delete or block cookies, but may remove your saved choice or affect the enquiry form. Questions: enquiries@makeitaplan.com.