Meet the MakeITaplan Team

Our effective team have cultivated careers in supporting, installing and training on charity software globally.
Specialists in CRM systems designed for the Charity and Non Profit sectors such as Beacon, Donorfy, iMIS, Progress CRM, ThankQ, Salesforce and others.

Having led in house and in agency advertising teams, our specialists can advice on how to make your charity or organization stand out against the competition.

We can also consult on helping you decide the best database or CRM solutions plus reporting such as SQL Server Reporting Services (SSRS).

Our Team

Gemma Cutler
Gemma CutlerFounder & CEO
With a JEB Diploma in Teaching IT Skills, over 16 years experience as a Training Consultant in various software packages from Office products, Vehicle tracking software to CRM databases and with a passion for learning and passing on that knowledge, Gemma makes database training fun.

Gemma spent 9 years working for a leading CRM software provider, has been in the not-for-profit sector Training clients worldwide in ProgressCRM and HelplinePro. During this time, Gemma gained a vast amount of global knowledge in the sector which enables charities, not for profits and organisations to gain a deeper understanding of their operational and business needs.
Sarah Lytheer
Sarah LytheerBeacon Specialist
Sarah is all about the data! She has spent many years working with various CRM systems and has a keen eye for attention to detail. A pro on Beacon, Sarah is excellent at making sense of any data extract from other CRM systems to help you get it in shape for what you need in Beacon.

From her Yorkshire roots, through to her Swedish living, she has a fun personality and a passion for helping people to succeed.

Outside of work, Sarah can be found walking, running or cycling in the Surrey hills or practicing yoga

Jean Waller
Jean WallerConsulting Associate
Jean works on ProgressCRM, specialising in data extraction, database efficiencies and cleaning. Jean brings a wealth of experience from the charity sector, having worked as a database administrator for the Children’s Trust.
Michael Clemmings
Michael ClemmingsTraining Associate
Michael is an IT Trainer and Instructional Designer with over 8 years experience preparing and providing training from one to one, classroom and floor walking to online and remote training throughout the UK, Europe and North America.
With 4 years as a thankQ CRM trainer and covering many software applications both off the shelf and bespoke, his focus is on rapport-building, questioning and listening to deliver enjoyable informative training sessions to all levels of stakeholders.
Outside of training, he is a keen traveller and likes to explore and learn about other countries.

Board of Directors

Gemma Cutler
Gemma CutlerFounder & CEO
Gemma founded Makeitaplan, following many years working for a leading charity CRM solutions provider, to bring training and consultancy to every size of charity, large or small and organisations alike. Gemma’s trusted approach has enabled her to remain as the training partner for her long term employer as well as establish herself as training and consulting partner for other CRM solutions. Gemma brings a wealth of knowledge of the global charity sector to the Makeitaplan board.​
Gemma spent 9 years working for a leading CRM software provider, has been in the not-for-profit sector Training clients worldwide in ProgressCRM and HelplinePro. During this time, Gemma gained a vast amount of global knowledge in the sector which enables charities, not for profits and organisations to gain a deeper understanding of their operational and business needs.
Adrian Cutler
Adrian CutlerCo-Founder
Although not involved in the day to day of Makeitaplan, as one of the founders, Adrian maintains a role on the board to help steer the direction of the company. Adrian holds several leadership roles and has ran successful teams in the UK, across EMEA and Globally. Adrian was granted a Fellowship at the Royal Society of Arts, Commerce and Manufacturing which enables him to bring inspirational leadership, with strong ethics on inclusion, to the Makeitaplan board.​

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